As I prepare to publish my Comparative Rhetorical Analysis, I wanted to explain why I chose globalisation as the comparison subject between the disciplines of economics and communication. You see, my major is international studies, so globalisation is a key focal point in everything I do. Without globalisation, all the fundamental ideas of localisation, global money, and global technologies would be obsolete. The spread of goods and ideas around the world gives rise to the institutions we know today - some more power hungry than most, all with the goal of global unification through economic and cultural means.
Take economic globalisation for example, where the spread of goods to generate more income propels corporations and organisations to spread its reach far beyond it's home base. By doing so, they ultimately spread their beliefs and cultural customs, networking the various standards of their home nation to those of client nations. This causes hybridization, and idea that clones cultures from one another and dulls the playing field. Thus, localisation comes into play through the implementation of local customs and norms into the fundamental structure of the parent organisation.
This interplay of various disciplines at work in globalisation, and the overarching international studies, gives me great pleasure in presenting to you all an in-depth analysis of two disciplines' rhetorical views on the central idea of globalisation.
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